What You Wear Matters More Than You Think

In early motherhood, everything changes. Your body. Your sleep. Your entire sense of self. One minute, you’re counting baby kicks. The next, you’re knee-deep in nappies, sore boobs, cluster feeds, and cracked nipples — trying to figure out how to be everything your baby needs, while barely recognising the person in the mirror.

You go from feeling like yourself… to wondering if yourself is ever coming back.

And in the middle of all that healing, adjusting, and surviving — getting dressed might feel like the least important thing. But we’ve learned that it’s actually not.

Because when you find something that fits this version of you — not your old jeans, not a stretched-out maternity tee, but something that makes you feel comfortable, confident, and a little more like you — it changes how the whole day feels.

It’s not just about zips and access (though that matters too). It’s about support — the kind that doesn’t shout but quietly holds you together. That moment when you put on a shirt and don’t have to tug or fidget or think about it for the rest of the day. That little boost of self-esteem when you realise, hey, I actually like this. That tiny spark of “me” that shows up when you thought she was gone.

That’s what we mean when we talk about feeding fashion.

Not fashion in the runway sense — but fashion that fits this season of life. That’s functional without making you feel frumpy. That’s soft and stretchy and ready for whatever the day throws at you, baby spew, milk leaks, 3am feeds, and maybe (if you’re lucky) a hot coffee.

Because in this season, clothing isn’t just fabric. It’s part of how we carry ourselves through the hardest and most beautiful parts of motherhood.

So, no it’s not just a shirt. It’s support. It’s comfort. It’s permission to feel like yourself again.

And you deserve that.